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Revised and posted as of: June 20, 2005 Changing Lanes Ltd. is committed to safeguarding your privacy online. Please read the following statement to understand how your personal information will be treated as you make full use of the Changing Lanes Ltd. Web site. The Changing Lanes Ltd. Web site is owned and operated by Changing Lanes Ltd. If you have any questions regarding our privacy statement, please feel free to contact us by e-mail at info@changinglanesltd.com. Gathering of Information Voluntary Submission Changing Lanes Ltd. does not collect personally identifying information about any individual Changing Lanes Ltd. Web site user except when knowingly provided by such individual. For example, we may ask you for information when you register for a contest or survey or to receive a newsletter. You always have the option not to provide the information we request. If you choose not to provide the information we request, you can still visit most of the Changing Lanes Ltd. Web site, but you may be unable to access certain options and services. Cookies A cookie is a data file that certain Web sites write to your computer's hard drive when you visit such sites. A cookie file can contain information, such as a user identification code, that the site uses to track the pages you have visited. Changing Lanes Ltd. uses cookies solely to track user traffic patterns throughout the Changing Lanes Ltd. Web site. We use this data on an anonymous basis and we do not correlate this information with personal data of any user. Most Web site browsers automatically accept cookies, but you can usually change your browser settings to display a warning before accepting a cookie, or to refuse all cookies. However, if you choose to disable the receipt of cookies from our Web site, you may not be able to use certain features of the site. Browser Level Information Changing Lanes Ltd. Web servers automatically collect information about a site user's IP address, browser type and referrer by reading this information from the user's browser (information provided by every user's browser). This information is collected in a database and used--in an aggregated, anonymous manner--in our internal analysis of traffic patterns within our Web site. This information is automatically logged by most Web sites. Use of Information Our primary goal in collecting user information is to enhance your experience on our Web site. We achieve this goal by, among other things, providing interactive communications such as our electronic newsletters to the e-mail address that you provide to us, and developing future editorial content based on your interests. To develop content targeted to your interests, we use aggregated user information to determine which areas of our Web site users prefer based upon traffic to those areas. We do not track what individual users read, but instead how well each page or content area performs overall. Changing Lanes Ltd. may also disclose information about our users when we believe, in good faith, that the disclosure is required by law. When you are on an area of Changing Lanes Ltd. and are asked for personal information, you are sharing that information with Changing Lanes Ltd. as well as business partners and vendors providing hosting and other services for Changing Lanes Ltd. If you do not want your information to be shared, you can choose not to allow the transfer of your information by not using that particular service. These parties, as well as advertisers who contract directly with a third-party service to serve their advertisements, may set their own cookies. In addition, any personally identifiable information provided by our users as part of an advertiser promotion online may be provided directly to advertisers. Please be aware that Changing Lanes Ltd. sponsors, advertisers or Web sites that have links on our site may collect personally identifiable information about you. The information practices of those parties and Web sites linked to Changing Lanes Ltd. are not covered by this privacy statement. Changing Lanes Ltd. users should also be aware that, when you voluntarily disclose personal information in chat areas or bulletin boards, that information may be collected by others and may result in unsolicited messages from others. Changing Lanes Ltd. respects the privacy of its readers and shall not disclose, distribute or rent its e-mail subscriber newsletter list to any third party, nor shall it permit anyone else to do so. How to Contact Us If you have any questions regarding our privacy statement, please feel free to contact us by e-mail at info@changinglanesltd.com. This statement may change from time to time, so please check back periodically. © 2004 Changing Lanes Ltd. All Rights Reserved. DEFINITIONS: IP address: Every computer connected to the Internet has a numeric address called an “IP address." This may or may not correspond uniquely to a particular computer. In some cases, IP addresses can be resolved to domain names, which may indicate a site visitor's Internet service provider, employer, university, etc. As part of its database analysis Changing Lanes Ltd. resolves IP addresses to domain names. Browser type: A user’s browser is a software program running on a computer that allows users to access documents on the World Wide Web. Browsers can be either text or graphic. They read HTML coded pages that reside on a server and interpret the coding into what the user sees as Web pages. Netscape Navigator and Microsoft Internet Explorer are examples of Web browsers. Browser type typically discloses hardware platform, operating system, and browser software and version. Referrer: The referrer is the URL of the Internet resource or page that causes a browser to request a page or image from Changing Lanes Ltd. servers. |
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